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Radiohead have donated their song to a human rights media campaign MTV EXIT, which aims to increase awareness and prevention of human trafficking. The band had become interested in the issue in part because of author Naomi Klein’s book No Logo which highlighted the production-to-retail practices of companies. The video features a split screen showing the day in the life of a well-off child from a western country and a poor child who is forced to work in a shoe factory sweatshop.
Thom Yorke talks about the project:
See the full video:
Some things cost more than you realise. Join the fight to End Exploitation and Trafficking.
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